Browsing by Author "Hossain, S. M. Khalid"
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Event marketing and Its impact on tourism industry: in the perspective of Asiatic Experiential Marketing LTD.
Hossain, S. M. Khalid (BRAC Univeristy, 2018-04-05)Below the line marketing is the most effective and efficient media to reach the target group. It helps the organization to reach its target group where mass media is not available or not an appropriate way of approach. ...